Agoda Reveals Asian Travelers’ Growing Love for Breakfast-Inclusive Stays

Entertainment City PH | Agoda Reveals Asian Travelers’ Growing Love for Breakfast-Inclusive Stays

SINGAPORE — A hearty breakfast is becoming a must-have for travelers across Asia. According to new insights from digital travel platform Agoda, more travelers in the region are filtering their hotel searches to include complimentary breakfast options — with Indian travelers topping the list.

Based on Agoda’s search data from August 2025, 14% of Indian travelers specifically used the “breakfast included” filter when browsing for stays, making them the most likely in Asia to prioritize a morning meal as part of their hotel experience.

Breakfast: The Second Most Popular Search Filter
Across Asia, breakfast-inclusive stays are proving to be a major booking factor. Agoda reports that “breakfast included” ranks as the second most popular search filter on its platform — right after star ratings — reflecting how travelers see breakfast as an essential part of the overall experience, not just a perk.

The growing appeal of breakfast-included accommodations points to a larger trend among Asian travelers seeking both convenience and value. A complimentary breakfast not only saves time and money but also allows guests to sample local cuisine and hospitality before setting out for the day’s adventures.

Top Countries Searching for Breakfast Deals
Following India, travelers from Thailand and Malaysia are close behind, rounding out the top three countries showing high demand for breakfast-inclusive bookings. Other top-ranking markets include Japan, South Korea, Taiwan, Indonesia, and Vietnam, showing that the desire for a good morning meal transcends borders.

“For many travelers, breakfast is the most important meal of the day, offering fuel to power their adventures and the opportunity to sample local flavors,” said Andrew Smith, Senior Vice President of Supply at Agoda. “With Agoda’s user-friendly platform and search features, travelers can easily find accommodations that cater to their breakfast preferences, ensuring a great start to their day.”

Agoda continues to expand its comprehensive offerings, enabling travelers to plan seamless trips by choosing from over six million holiday properties, 130,000 flight routes, and 300,000 activities — all bookable in one convenient platform.

To explore the best breakfast-inclusive stays and travel deals, download the Agoda mobile app or visit www.agoda.com.

Source: Agoda