Cremo Ice Cream Levels Up in 2025: Global Award, Celebrity Power, and a Fun “Scan to Win” Campaign!
Entertainment City PH | Cremo Ice Cream Levels Up in 2025: Global Award, Celebrity Power, and a Fun “Scan to Win” Campaign
Bangkok – Cremo Ice Cream is clearly having a very cool year. From bagging an international taste award to launching a nationwide promo and signing a popular celebrity ambassador, the brand is on a mission to take over freezers in Thailand and beyond.
Big Wins on the Global Stage
Cremo’s Choco Crush series just picked up the 2025 Superior Taste Award from the International Taste Institute (ITI)—think of it as the Oscars of the food world! The winning lineup wowed a panel of over 250 expert tasters from 20 countries with its flavor, texture, and creativity.
One standout? The Choco Crush Thai Tea flavor, which mixes creamy cheese with the rich taste of Thai tea. This flavor also made the shortlist for the 2025 World Dairy Innovation Awards (WDIA) in the “Best Ice Cream/Frozen Dessert” category—proof that local flavors can shine globally.
New Look, New Vibes — And a Star to Match
Cremo didn’t stop at product innovation. In 2025, it went through a total brand glow-up, rolling out fresh packaging and a more vibrant identity. To boost the excitement, they teamed up with Thai star Billkin as their new brand ambassador—and the internet went wild.
“Scan to Win” Promo = Fan Favorite
As part of its rebrand, Cremo launched a nationwide promo called “Scan to Win” (กัด ฟิน ว้าว). The idea? Buy select Cremo products, scan the QR code on the packaging, and get a chance to win cool prizes or earn points. Since April, the campaign has drawn over 130,000 interactions—talk about customer engagement!
From Local Freezers to Global Shelves
Backed by dairy giant Yili Group, Cremo is now everywhere—from convenience stores and supermarkets to restaurants across Thailand. And they’re going global too, now available in 13 countries, including Singapore, Malaysia, France, and Australia.
Just last May, Cremo stole the spotlight at THAIFEX – ANUGA ASIA 2025 in Bangkok, complete with a booth featuring—you guessed it—Billkin. Visitors got to sample their award-winning ice cream and experience the brand’s fresh energy up close.
What’s Next?
With global expansion underway, a superstar on board, and new products melting hearts everywhere, Cremo is definitely on the rise. If this year is any sign, expect more flavor innovation and even cooler campaigns soon.
? Source: From PR Newswire
https://en.prnasia.com/releases/apac/cremo-ice-cream-wins-international-award-appoints-celebrity-ambassador-for-brand-upgrade-and-launches-scan-to-win-campaign-497196.shtml
About the Author
